Privacy Policy

1. Who We Are

The Mothershift Ltd is a UK-registered company providing a digital membership programme for parents. We are committed to protecting your data and complying with the General Data Protection Regulation (UK GDPR).

2. What We Collect

We collect personal information during sign-up including:

Name
Email address
Phone number
Baby’s due date
Eligibility documentation (e.g. MATB1 form, adoption certificate)

3. How We Use Your Data

To verify eligibility for membership
To issue your digital membership card
To give access to our members-only directory
To send newsletters and updates (if opted in)

4. Data Storage

Data is securely stored in Wix (website host and CRM platform).
Minimal data (name and due date) is passed to PassKit to issue your digital card.
We do not share or sell your data with third parties for marketing purposes.

5. Marketing Communications

We will only send marketing communications if you have actively opted in.
You can unsubscribe at any time via the link in our emails.

6. Children's Data

We may collect a child's name or date of birth as part of adoption eligibility verification only.
We do not market to or create profiles of children.

7. Your Rights

You have the right to:

Request access to your data
Request correction or deletion
Withdraw consent for communications
Lodge a complaint with the ICO

To exercise your rights, email: hello@themothershift.co.uk