The Mothershift Guide: Small Brands Worth Knowing About

It might just be us, but there are some seriously good small brands popping up online right now.

Brands bringing something different - not just in the products themselves, but in the way they’re made. Behind them are real people, building something alongside the demands of everyday life. And the result is businesses shaped with passion, intention, and genuinely thoughtful products.

From the only cookies you’ll want on hand when breastfeeding to children’s clothes you won’t find on the high street, here are five small brands worth knowing about.

Milk it

If you know, you know. Milk it cookies aren’t just another mum product - it’s a quiet rebellion against the idea that mothers should run on empty.

They make small-batch, bakery-style lactation cookies designed to actually nourish you in those early, relentless weeks of feeding. Think thick, gooey, properly indulgent cookies made with ingredients that are traditionally used to support breastfeeding like oats, flaxseed and brewer’s yeast.

Shop them here.

Myles and Me

This is slow fashion for childhood, done properly. Myles and Me creates timeless dungarees designed to grow with your child, made in small batches with organic materials and built for real play.

It’s the kind of brand that makes you rethink how much kids actually need - fewer pieces, better made, worn over and over again. Effortless, practical, and with gorgeous designs.

Get 15% discount with your Mothershift membership. Shop here.

Juno & Pip

Personalised, but make it fun! Juno & Pip creates charms and accessories packed with personality - think initials, pops of colour, playful touches that don’t take themselves too seriously.

Designed to clip onto bags, keys, or anything that needs a little lift, they’re an easy way to add character without overthinking it.

Shop them here.

Oat and Marl

Understated, considered, and very much in the ‘you won’t find this everywhere’ category. Oat and Marl created baby clothes that sit in that sweet spot between lifestyle and design - pieces that feel warm and neutral yet elevated.

It’s the kind of brand that fits seamlessly into your home and wardrobe without trying too hard (and somehow makes everything feel more put together!).

Shop them here.

Ffreckle

Ffreckle is a playful children’s brand that is totally different to anything else out there. We’re obsessed with their gorgeous Dilly Dally branding and how the pieces work together to create the coolest outfits.

For fun designs packed with character, look no further.

Shop them here.